Here, you’ll find everything you need to confidently represent St Michael’s to the standard we have set for ourselves. Whether you need to make a flyer or want to submit an article about us, you’ll find everything you need right here, in one place.
Helping you to talk about St Michael’s with confidence
At St Michael’s Hospice, the way we talk about ourselves matters. Whether it’s in a presentation, a conversation with supporters, a press interview, or a fundraising appeal, we want people to hear the same story: who we are, what we do, and why it matters.
That’s why we’ve created a set of Key Messages. They’re short, clear, and memorable, so that anyone, colleagues, trustees, partners or supporters can use them with confidence.These messages reflect our purpose, values, and the heart of the care we provide.
Head to the Key Messaging Guide to download your copy.
Key Messaging Guide
Our Key Messages: The 6 key messages you can use when talking about St Michael’s and guidance on how to use them.
Key Messaging Matrix
Our Matrix: For when you need just a little bit more to go with your Key Messages, this matrix gives you everything you need to confidently state facts, figures and up-to-date information about St Michael’s.
Brand Guidelines
Use our logo confidently: If you want to add our logo onto something or use the ‘Hospice Blue’, it’s important you know how to use it correctly. Use the guidelines to help you.
The Brand Hub
Download the SMH Logo
Download a copy of the St Michael’s Hospice logo to use. Remember to make sure it adheres to the brand guidelines and you can also ask the Marketing & Communications Team for advice and guidance.
Branded Templates
The Brand Hub
Image Library
We have a controlled library of images we use to promote and portray the Hospice. If you would like an image, please contact the Marketing & Communications Team with your requirement. Please avoid using old images, as only images held within the library have up to date consent for use.
Digital Brochures & Publications
Our Hospice Brochure
All about who we are: If you want to send someone information about who St Michael’s is and the care we provide, this is the brochure to send. Get a shareable link to email it to someone.
Guide to fundraising
All about fundraising: The more people in our community we can encourage to fundraise for us, the better! This great guide gives supporters guidance and advice on how to get started. Get a shareable link to email it to someone.
Guide to leaving a legacy
Legacy Guide: This handy little guide gives real practical advice and guidance for people considering leaving a gift in their Will. You can view or download a copy to send on.
Messenger Magazine
Hospice Hub
From policies and procedures, to our values and behaviours, your Hospice Hub is a central space for you to get all of the information you need.
We hope this space helps you feel even more connected to the heartbeat of the hospice. Thank you for everything you bring to our community.
Matt Fellows
CEO – St Michael's Hospice
