Vertu Volkswagen has VW and Audi dealerships in Hereford and Whitchurch. Serving the Herefordshire, Midlands, Shropshire and South Wales areas, we provide a wide range of new, used and commercial vehicles.
In 2016 over 800 riders of all ages took part and enjoyed the unique atmosphere generated by like-minded people using peddle power to support their Hospice.
The 16, 32, 60 and 93-mile routes offer a challenge for novice and serious cyclists alike.
The 32, 60 and 93-mile routes go through some of the county’s picturesque black and white villages while the 60 and 93-mile routes even pop into Wales!
16 miles (minimum age 7 years) – a challenge for families and the less experienced cyclist
Click here for map of 16-mile route
32 miles (minimum age 10 years) – for competent cyclists and those looking for a slightly harder challenge
Click here for map of 32-mile route
60 miles (minimum age 14 years) – for experienced cyclists and those looking to really challenge themselves
Click here for map of 60-mile route
93 miles (minimum age 17 years) – a tough cycling challenge for the experienced cyclist and for those who have trained for this type of distance
Click here for map of 93-mile route
Entry for this is limited. We reserve the right to refuse entry on the day if the limit of 1,000 participants is reached.
What others say
‘All too often organisers forget that cycling encompasses all ages, shapes and abilities and this event somehow seamlessly pulled them all together in the biggest cycling ‘festival’ Hereford has seen in a long time! Hardened racers rubbed shoulders with kids and first timers on the start line and the atmosphere was great. The venue was spot on and the facilities would shame more expensive and long established events.’
Dave Gale, Chaingang Cycles.
Join us with your family, friends or colleagues for a great day of cycling.
Hereford Livestock Market
The Livestock Centre
All routes are circular, starting and finishing at the Hereford Livestock Market.
The 93-mile route is pre-entry only
Entry fees: (Please note entry is limited to 1,000 cyclists and on the day entries will incur an additional fee of £10. )
Sponsored entry £15
For cyclists raising £60 or more in sponsorship. Also, includes a free St Michael’s Hospice cycle top.
Self-funded entry £30
For participants raising less than £60 (or no) sponsorship.
Cyclists aged 17 and under, entry £10
Cyclists aged 17 and under must be accompanied throughout the event by a paying adult.
Your free cycling top will be available to collect on the day from the information desk. Please bring proof of raising £60 by dropping off your paper sponsorship form with cash/cheques, or proof of your online sponsorship (either on a mobile device or as a print out).
A cycling top can be purchased for £40 here.
Event entry fee includes:
- Signing and marshalling of route
- Water and food stations
- Medical cover
- Event photography
- Wheelie Big Cycle medal
- Branded neck warmer
- Sports drink at the finish
Entry for tandem cycles is available upon request. Please email email@example.com
Pre-entry for all distances closes at 12 noon on Friday 14th July
To enter you must read and accept our Wheelie Big Rules of the Road.
Halfords bike maintenance
Bike mechanics, from the Hereford Halfords store, will be on hand to help with minor mechanical issues at the start and finish of the event and will also be available to assist cyclists when out on the routes. Parts and spares can be provided and will be charged at retail price, with all proceeds donated to St Michael’s Hospice.
Important: Cyclists are responsible for bringing:
- At least one spare inner tube (the correct type for your bike),
- Cycle pump
- Tyre levers
- Spare lights and batteries.
The Wheelie Big Cycle will be photographed and images may be used for publicity.
The 16, 32 and 60-mile routes will be signed and marshaled.
The 93-mile route will be signed and marshaled for the first thirty miles, up to Presteigne. From Presteigne to Mansel Lacy the route will be signed only. Some sections of the remaining route will also be marshaled.
Registration for all routes will be open from 8.00 am. On the day, please ensure that you register no later than 15 minutes before the start of your route to collect your cycle number and event information. Start times for each route are as follows:
- 93 mile riders – between 8.45am – 9am
- 60 mile riders – between 9.00am – 9.30am
- 32 mile riders – between 9.30am – 9.45am
- 16 mile riders – starts between 10.00am – 10.15am
There will be plenty of places to stop with water and snack stations on all routes.
*Please note, riders will be set off at two-minute intervals*
To enter the Wheelie Big Cycle, please read the following rules and conditions and sign up below.
I understand that this event is not a race and all riders must obey the Highway Code. Please click links below and read before taking part in the event.
Highway Code – Rules for Cyclists
Highway Code – You and your bike
Rules of the Road
Cyclists MUST wear a cycle helmet – No helmet = No ride
Cyclists MUST wear UV or bright clothing for the event – Be seen and be safe
Cyclists MUST clearly display the official rider number on their bike
REMEMBER it is not a race.
No tag-along or trailer bikes will be allowed to take part in the event
Be a good advert for cycling and show consideration to other road users – even if they don’t respect your space.
NEVER ride more than two abreast and ALWAYS in single file through villages and on narrow roads.
We do not recommend the use of head phones during the event.
The use of Tri-bars and TT bikes is NOT permitted at any time.
DO NOT attempt any dangerous passing.
Keep your distance from other cyclists at all times, as some may be inexperienced.
Don’t go mad down hills.
Please signal any intention to turn left or right and don’t stop suddenly – there may be cars or other cyclists directly behind you.
NEVER cycle on the pavement or a footpath unless instructed by a Wheelie Big Cycle marshal
SLOW DOWN when passing horses. Indicate of your presence (by bell or calling out) and pass wide on the right. Horses can be dangerous when startled.
Please do not ask friends or family to drive along the course.
Private support vehicles are not allowed on the route during the event, as this could be hazardous for other cyclists and may obstruct emergency vehicles.
Conditions of entry to The Wheelie Big Cycle
Cycling can be a dangerous activity and I accept that the organisers cannot be held responsible for personal injury, accident, loss, damage or public liability.
All children under 16 years must be accompanied by a paying adult (over 18 years) and remain the responsibility of that adult throughout the event.
All riders aged 60 or over on the date of the ride and any rider with a medical condition or unsure of their physical ability to take part in the bike ride are advised to take medical advice from a general practitioner before the event.
St Michael’s Hospice reserve the right to cancel or change the date of our event, change the planned routes and start/finish venue due to circumstances beyond our control.
In the event of modification, cancellation or postponement of a ride, St Michael’s Hospice will offer a transfer to another event or a full refund. St Michael’s Hospice will not be liable for any costs incurred as a result of such modification, postponement or cancellation.
Photographs taken on the routes, may be used for publicity purposes by St Michael’s Hospice. Please email us if you have any objections or concerns about this.
There will be sweep vehicles and cyclists on all routes. Our team will stay behind the last riders and assist any riders who may be having problems. All riders must arrive at the last water/feed station on the Garnons Estate no later than 4.30 pm.
St Michael’s Hospice provides all its care free of charge to patients, their families and carers.
This care is made possible by supporters taking part in fundraising events like The Wheelie Big Cycle, shopping at our retail outlets, making charitable donations and leaving gifts in wills.
To raise money for your Hospice and help us care, please download the sponsor form from or set up a Wheelie Big Cycle Just Giving page here and then ask your friends, family and work colleagues to support you.
For people raising sponsorship of £60 or more the entry fee is just £15 and includes a free St Michael’s Hospice Cycle top.
Your free cycling jersey will be available to collect on the day from the information desk. Please bring proof of raising £60 by dropping off your paper sponsorship form with cash/cheques, or showing us your online sponsorship account (on your phone or as a print out).